This work also introduces an analysis of the factors that influence the real estate market participants’ purchase decision, focusing on the residential segment study, on grounds of its visibility. We include a case study that shifts from theory to practice. The work presents forecasts and general conclusions to the residential real estate property demand. This work provides answers to questions for the real estate professionals. This work builds on both accurate and intuitive information. A good knowledge of the set of intertwined factors that leverage the buyer’s behaviour can provide an explanation to the way the buyers act. A study draws on Philip Kotler’s classification. It is regarded as one of the most relevant. In order to better highlight these factors and the way they act, a theory has been developed around this analysis: The theory of mono-centered and poly-centered cities. People react differently under similar circumstances. There are others who react similarly as well. A market is a system of interactions. Buyers and sellers exchange goods and services. It is an economic space where demand and supply are expressed.